(Athens, GA) – According to Dustin Watts, Terrapin Beer Co. VP Sales and Marketing, Terrapin India-style Brown Ale will soon get a name change to Terrapin Hop Karma Brown IPA. Watts says that there are two main reasons for the change:
“1 – We have found that most people that like IPA’s or any type of hoppy beers, don’t really like Brown Ales and are sometimes turned off by them. We have seen people shy away from this beer because of that reason. Once we get IPA drinkers to try this beer, they love it. They love the hop profile and the roasty backbone that it offers compared to most IPA’s. Most people understand what a Brown IPA is going to be as compared to India style Brown Ale.
2 – This is kind of the flip side. Most people that really love brown ales find this beer to be too hoppy. When we created this beer, we ultimately were shooting for an IPA with different type of malt profile.
In the end, we feel that Brown IPA describes the beer better than India style Brown Ale.”