[3/12 Update: Just a clarification that there was not yet an agreement between Surly and Target Field set in stone and from the comments, it sounds as though it may not happen now either.]
(Brooklyn Center, MN) – It sounds as though the brand-new Target Field could be offering Surly Brewing cans at Twins games beginning this spring but is the price right?
Surly says that Target Field wants to sell the cans at $10 apiece whereas it will sell Bud Light and macro offerings at a lower price like $7 or $8. The problem with offering beer at a venue like a ballpark is that the venue can get away with price gouging which, in turn, can hurt the brand. Case in point: look at this guy’s comment about Surly trying to make money. At the same time, it could be damaging to Surly’s brand for it to be sold at the same price as Bud Light. Obviously, that wouldn’t reflect Surly quality. The brewery has said that the cost to the vendor is no different at Target Field than any normal retail store.
Other Surly notes:
If you’ve ever wanted an inside look at the brewery and more specifically, Head Brewer, Todd Haug, take a peak at these two interviews. There’s over 45 minutes of footage here. The audio links:
Here’s a note re: Surly Smoke posted on Feb. 15 on the brewery’s Facebook page:
“Finally. The Smoke art-work has been approved by the screen-printer and the bottles have been ordered. I never would have guessed that it’s more work to order bottles than cans. As soon as we have a ship date in hand, we’ll let you know when the expected arrival date is at your local liquor store.”