(Madison, WI) – Capital Supper Club, which can already be found on tap, will arrive on Wisconsin shelves in bottles and cans on April 1st.
Commercial description per the website: “Harking back to an era where Supper Clubs were In Vogue and Wisconsin had numerous regional breweries making their version of American Style Lagers. You know, back when these types of beers exhibited regional soul. And many of these beers were enjoyed during an evening spent at a local Supper Club, visiting with friends and family and having a good dinner. Supper Club is an eminently drinkable version of a true American Lager. Featuring a greater depth of refreshing malt character than the mass marketed versions of the style, Supper Club is clean yet satisfying. Classic Wisconsin Lager at it’s finest.”
Per Wikipedia, “Supper Club in United States is an American dining establishment generally found in the Upper Midwestern states of Wisconsin, Minnesota, and Michigan. These establishments typically are located on the edge of town in rural areas . They were traditionally thought of as a “destination” where patrons would go to spend the whole evening, from cocktail hour to enjoying night club style entertainment after dinner . They feature a casual and relaxed atmosphere .”
WTDY Radio featured Capital Brewery President/CEO, Carl Nolen, and Brewmaster, Kirby Nelson, last night. Things we learned:
#The beer is inspired by supper club tradition in Wisconsin. Supper clubs became popular in the 1930s and 1940s but really took off after World War II.
#Supper Club is described as a classic American Lager, one with more body than your typical light lager and moderate bitterness to complement the malt bill
#The show host said that Supper Club was, “Not bad,” which Capital Brewery calls the ultimate complement . . . so much so that they actually have that message printed on the label.
#1958 Ford on the can
#Capital Brewery was the first microbrewery to can its beer in 1997 when it canned its Amber Ale. Inspired by Bitburger.
#The marketing firm that the brewery uses is Glowac Harris Madison
But wait, there’s more!
The brewery also announced in its latest newsletter that Capital Fest would make its long-awaited return as a summer seasonal. It’s been a couple years since the brewery last made this one.
According to said newsletter, “Here’s a quick rundown on what’s in the tanks [as of 3/18]: Supper Club, Maibock, Island Wheat, Wisconsin Amber, Capital Dark, and a little brew that Kirby calls Brunette or Tet Doppelbock.”