(Longmont, CO) – Oskar Blues Brewery will soon debut a new look for Old Chub.
The beer will showcase a new green label with a noticeable difference in how the beer is described. What once read, “Scottish-style Ale,” now reads, “Scotch Ale.” Both terms refer to the same style and are used interchangeably given that many Scottish-style ales feature Scotch characteristics. As to why the change, I’m sure that there was a marketing study done or something to that effect because it’s not cheap to make a switch like this. [3/18 Update: Thanks to Stan for pointing out that BJCP style guidelines dictate that a Scottish-style ale between 6.5-10% ABV should be referred to as a (Strong) Scotch Ale.]
The brewery pays tribute to Mike Myers’ character in So I Married an Axe Murderer with the phrase, “A Virtual Planetoid,” on the label. See this blog post for more on that.
Here is the old label: