(Kansas City, MO) – Boulevard Brewing just got label approval for a new beer.
[4/12 Update: Per Marketing Communications Manager, Julie Weeks, "Amber Ale will be incorporated within the next 60 days in our sampler 12-pack. There is no time table set for six-packs. We will test it on draft in Lincoln and Omaha in the next 60 days as well. A draft beer option in other markets is currently being discussed."]
Admittedly, there isn’t much info on Boulevard Amber Ale yet but once it gets posted elsewhere in cyberspace, I follow suit so here it is.
Neck label description: “In time-honored brewing tradition, we’ve added a small amount of yeast to this ale just before packaging to produce a secondary fermentation in the bottle. The yeast, which settles naturally to the bottom of the bottle, encourages further maturation and contributes to the ale’s complex flavor.”
This appears to be entirely new; no reviews for an Amber Ale from Boulevard were found on Beer Advocate.
In other Boulevard news . . .
The brewery just won a gold medal for its Pilsner at the World Beer Cup albeit in a category where Mickey’s Malt Liquor took silver and Colt 45 took bronze.
Two tweets from mid-March:
“Fun morning for the brewers as they filled 30 whiskey barrels with beer that will become Smokestack’s Bourbon Barrel Quad this fall.”
“We’re brewing ZŌN for the first time in 2010 & a batch of Two Jokers Double-Wit with a sour mash.”
Finally, from NBC Action News last month, “Earlier this year, Boulevard invested in three large fermentation tanks. The addition increases the company’s capacity by 24 percent—or in different terms—3,600 kegs of beer.”