Beer labels: Here come the summer beers


. . . or if you are Boston Beer Co., your Summer Ale has already been available for a month and a half.

Thomas Hooker “More than a Mouthful” Watermelon Ale comes out today (Saturday). The brewery bottled it last week. “The ale is expected to arrive in stores by the weekend. Cameron said there are already 1,500 cases on back order.” has the full story.


Choc Beer Co. out of Oklahoma will come out with a new summer blonde beer this year.


Finally, we have two seasonals returning with new labels as part of their breweries’ brand image overhauls: Otter Creek Summer Ale and Heavy Seas Summer Ale.


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