Lager Based on Authentic Recipe Banned in 1919 Now on Draft in Five Cities
GOLDEN, CO–(Marketwire – May 3, 2010) – Beer drinkers curious about what beer tasted like before Prohibition now have their chance to find out thanks to a recent discovery of a 91-year-old, authentic pre-Prohibition recipe. Starting this May, Batch 19 Pre-Prohibition Style Lager will be available on draft in limited quantities and in select locations in Chicago, San Francisco, San Jose, Washington, D.C. and Milwaukee.
Batch 19 is derived from a recipe found in an old logbook discovered in brewery archives dating back before 1919, when Prohibition banned beer. The pre-Prohibition style lager delivers a bold, hoppy flavor that is surprisingly well balanced.
“When Prohibition banned beer in 1919, breweries went under and recipes were lost,” said Brewmaster Keith Villa. “In our case, the archived logbooks with these old recipes were stored in the basement of the brewery and forgotten about until a small flood prompted me to move them to safety. When I realized what I had found, it was something I knew I had to brew. This recipe is part of our history and I think beer fans will really enjoy a chance to taste the past.”
Batch 19 will be available in limited quantities starting in May in select accounts, including:
* Chicago: Lottie’s, Kelly’s Pub, Gallery Cabaret, Jefferson Tap, Will’s Northwoods
* Milwaukee: Bomb Shelter Bar, Bootlegger’s Bar & Grill, City Lounge, Flannery’s, Leff’s Lucky Town, Kochanski’s Concertina Bar
* San Francisco: The Parlor, McTeagues, 83 Proof, Hotel Utah, Lush Lounge
* San Jose: The Brit
* Washington, DC: 18th Amendment, Iron Horse, The Saloon, We the Pizza
“In 1919, when beer was banned, barrels were broken and great beer was lost,” said Batch 19 Brand Manager, Jennifer Anton. “When beer came back 14 years later, it wasn’t the same, and we’ve heard from consumers that they want to experience what beer tasted like before Prohibition. In that rebellious spirit, we were inspired by the authentic recipe to brew it right and bring it back. Batch 19 derives its bold taste by using a rare combination of hops, including Hersbrucker and Strisslespalt.”
Those last batches destroyed in 1919 are what inspired the name. Batch 19 is available only in carefully selected speakeasy style/saloon bars. Beer fans can find out more about the unique Batch 19 story at Batch19.com, Facebook.com/Batch19 and Twitter.com/Batch19, where the brand will share more details about the beer and its limited availability.
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