Dogfish Head’s Sam Calagione to star in beer-centered Discovery Channel show

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Sam Calagione by Flickr user, Kowitz (creative commons)

[11/21 Update: Show is now called Brew Masters! Please see update here.]

[Please see update here to original press release.]

EXPERIENCING THE WORLD ONE PINT AT A TIME DISCOVERY CHANNEL RAISES A GLASS FOR BREWED, NEW SERIES ON THE WORLD OF BEER ANNOUNCED FOR FALL 2010

(Silver Spring, MD) – Beer is the drink of the masses. If you look into a glass of beer you can see the past, present and future of mankind. Cicero lauded it, Genghis Khan fought for it and now Discovery Channel celebrates it with a world premiere series, BREWED, exploring the culture, history and variety of beer.


Meet Sam Calagione: maverick entrepreneur, family man and owner of Dogfish Head Brewery in Rehoboth Beach, Delaware. As an ambassador to the world of craft beer, Sam travels the world to experience what every culture brings to its own special brew.

In BREWED, Sam shows viewers the other side of the bottle, sharing the stories of beer sub-cultures as well as exploring life inside The Dogfish Head Brewery. BREWED goes behind the scenes at Dogfish Head as Sam’s merry band of creative brewmasters concoct new taste varieties.

“BREWED taps more than just kegs and barrels, it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations,” said Clark Bunting, President and General Manager of Discovery Channel.

Running a successful business also requires inspiration, so BREWED hits the road for the ultimate beer tasting road trip. Along with archeologist and beer expert Pat McGovern, Sam sets out to recreate “ancient ales” that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the “first tomato based beer.” And back home, Sam is tasked to come up with a commemorative beer called “Bitches Brew” to celebrate the 40th anniversary release of Miles Davis’ famous recording.

“Beer has always been my passion. It is so much more than what you see in the glass. I’m excited to share the diligence, daring and creativity that we pour into our work,” said Calagione.

BREWED is produced for Discovery Channel by Zero Point Zero Productions. Chris Collins and Lydia Tenaglia are executive producers. Tim Pastore is executive producer for Discovery Channel.

About Zero Point Zero

Zero Point Zero is a television and film production company founded in 2003 by Executive Producers Chris Collins and Lydia Tenaglia. Since its inception the company has produced over 300 hours of nationally and internationally airing television programs, including the critically acclaimed and award winning series: Anthony Bourdain No Reservations and Diary of a Foodie. In 2009 Zero Point Zero received five EMMY nominations, including a primetime nomination for Best Non-fiction Series for Anthony Bourdain No Reservations series and a win for Best Cinematography. Other recent productions include the 2009 EMMY-winning Diary of a Foodie and 2010 EMMY nominated, Adventure’s with Ruth for PBS; the 2010 series, Brewed, for Discovery and Frontierman for History Channel. This year the company will produce a landmark 100th episode of No Reservations, which features celebrity chef and New York Times best-selling author Anthony Bourdain’s travels and explorations of food and culture around the world. Specializing in distinct storytelling with a handcrafted look and feel Zero Point Zero has produced television shows in over 100 countries around the world.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

[Hat tip to @EvanBenn on Twitter for the lead. Photo above licensed through Creative Commons from Flickr user, Kowitz.]

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30 thoughts on “Dogfish Head’s Sam Calagione to star in beer-centered Discovery Channel show

  1. So looking forward to the show! It’s brilliant…bringing together brewing and storytelling, two key elements in building community.

    What about an episode on making mead? We started brewing beer and found a chapter in Charlie Papazian’s *New Complete Joy of Homebrewing* on mead that set our minds on fire! Check us out at http://brothersdrake.com We’d love to offer up a tasting, a tour, and an enjoyable educational experience.

    Cheers!

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  14. His monotone voice renders Sam titilating only in twelve ounce servings.
    A very animated co-host would not be a waste of money.
    He’s no Spalding Grey, but I wish him all the best!

  15. I think I’m a little too young for the Spalding Grey reference. I imagine that they will be breaking up his speaking parts with a lot of action & brewing stuff. Can’t wait for this show, myself.

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  20. A good move in the right direction. I live in Alabama and am a member of a homebrewing organization. Technically homebrewing is still illegal here due to outdated draconian brewing laws (can’t even have a brew pub unless it’s in a historic building that was standing pre-prohibition era). Any positive exposure that the craft beer industry can get will be warmly welcomed by me. Prosit!

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  23. This is not the first occasion that Sam has appeared on film to promote craft brewing. This show would seem to be a follow-on of the documentary movie, ‘Beer Wars’. If you have not watched it, I recommend that you do so. It is quite illuminating and enjoyable.

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  26. To bad Sam was picked as host. Sam’s beer and brewing skill I think are a bit over rated and will only dumb down the craft beer drinkers. Hopefully he doesn’t do the disservice on tv that he has done to brewers through the press. His historical beers are simply inspired, not historical. And a tomatoe based beer is nothing new. One of my first beers I ever brewed was tomatoes, hops, and nottingham ale yeast. Not a true beer, but proves Sam is far from original. Unique possibly, but not original.

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