(Woodridge, IL) – Pabst Brewing will announce the introduction of a flavored line of Colt 45 early next year.
4/22 Update: Nineteen states cry foul over Blast by Colt 45
The new product line will be dubbed Blast by Colt 45 featuring the following flavors: strawberry lemonade, raspberry watermelon, grape and blueberry pomegranate.
The FDA ban on alcoholic energy drinks creates a new opportunity for Pabst to make a splash in the high alc. flavored malt beverage market. Less than two weeks after the ban, Pabst registered BlastbyColt.com. In mid-December, the company filed a trademark application for the new line. Pabst has also created a new Twitter account to help promote the new products.
Perhaps on a related note, the company abandoned a trademark earlier this month for another previous high alc. flavored malt beverage experiment, RIZE.
The original Colt 45 celebrates its 50th anniversary in 2013. Blast by Colt 45, which will debut on April 5, 2011, appears to be Colt 45′s widest product launch since its inception. Colt 45 High Gravity was launched just last year.