SUPERVALU® Stores Aim for Quality and Value with New Buck Range™ Light Beer
(Minneapolis, MN) – SUPERVALU® (NYSE: SVU) recently launched Buck Range™ Light, their new high quality, low price private brand beer. Whether it’s hunting, fishing or kicking back to watch the game, this premium American lager tastes great, yet won’t break the bank. A 12-pack of Buck Range Light is available on average for only $5.99 in most markets.
“Consumers can find Buck Range Light at many SUPERVALU retailers including ALBERTSONS, JEWEL-OSCO, CUB FOODS, FARM FRESH and ALBERTSONS EXPRESS and JEWEL EXPRESS Fuel Centers.”
“SUPERVALU’s goal in creating a new private brand beer is to provide customers a fair, low price option with the same great taste as leading national brands,” said Trent McKinster, director of beer for SUPERVALU. “Consumers can find Buck Range Light at many SUPERVALU retailers including ALBERTSONS, JEWEL-OSCO, CUB FOODS, FARM FRESH and ALBERTSONS EXPRESS and JEWEL EXPRESS Fuel Centers.”
Buck Range Light is a leap for SUPERVALU Stores into the value beer category. A move made to bring our customers the type of products they are seeking. SUPERVALU continues to offer a full-line of private brand above brand premium beers including: RJ King Wingwalker® (Craft beer), Metolius® (Craft beer), Gouden Haven® (Import beer) and San Lucas® (Import beer).
Buck Range Light is just another example of efforts made by SUPERVALU to provide their customers with quality products at a low-cost. SUPERVALU continues to look at expanding Buck Range Light’s distribution into additional markets.
SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $38 billion. SUPERVALU serves customers across the United States through a network of approximately 4,270 stores composed of approximately 1,140 traditional retail stores, including 816 in-store pharmacies; 1,240 hard-discount stores, of which 890 are operated by licensee owners; and 1,890 independent stores serviced primarily by the company’s traditional food distribution business. SUPERVALU has approximately 150,000 employees. For more information about SUPERVALU visit www.supervalu.com.