Newcastle formally introduces seasonal lineup

newcastle-brews

(White Plains, NY) – Newcastle Brown Ale, brewer of the legendary “One & Only,” today announced the debut of four distinct Newcastle Limited Edition brews, which will be available for a limited time at select neighborhood pubs or stores throughout 2011.


This Limited Edition offering represents the collaboration of two great bastions of British brewing, Newcastle Breweries in England and Caledonian Brewery in Scotland. Built in 1869, Caledonian Brewery today operates as a fully functioning brewery museum, using rare direct-fired open coppers to brew all ales. The combination of Scottish brewing authenticity and creativity, partnered with the drinkability you expect from a Newcastle, results in a series of custom Limited Edition ales that can’t help but taste great.

For those yearning for the return of summer’s sunny blue skies and relaxing moments, Newcastle Summer Ale arrives just in time to toast the warmer days. Since 2009, Newcastle Summer Ale’s bold, crisp and refreshing taste has offered the perfect complement to summer gatherings with friends and family.

As the air gets chilly and the leaves begin to change colors, Newcastle Werewolf arrives with a definitive bite of bitterness and a distinct autumn taste. This “blood red” ale has escaped from Britain and is poised to make the perfect fall companion.
Newcastle Winter IPA is a surprising take on winter ale with its zesty, full-bodied taste and authentic malt flavors. This wintery delight will keep your holiday party guests happy all season long.

Finally, Newcastle Founder’s Ale celebrates spring with a traditional English semi-bitter taste and hoppy aroma that tips its hat to the heritage of Newcastle-Upon-Tyne’s five founding breweries.

“Distinctive and innovative, Newcastle’s Limited Edition brews deliver a new, refreshing taste to be enjoyed throughout the year,” said Charles van Es, Brand Director Newcastle Brown Ale. “By adopting a wide array of flavors—everything from red ales to distinct India pale ales—we’re providing a uniquely interesting combination of Newcastle heritage, real ingredients and drinkability to our loyal fans.”

About Newcastle’s Limited Edition Ales:

Newcastle Summer Ale: Refreshing and light, this golden beer offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish

Newcastle Werewolf: Naturally blood red in color, this distinct tasting fall ale produces a combination of sweet berry overtones and a sudden bite of bitterness

Newcastle Winter IPA: Zesty in character and jam-packed with a creamy finish, the Newcastle Winter IPA is full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season and snowy matchdays

Newcastle Founder’s Ale: A rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft, Founder’s Ale offers a full-bodied ale with a sweet and dry finish

The Newcastle Limited Edition brews will be available nationwide in 6-pack and 12-pack bottles, as well as draught.

About Newcastle Brown Ale
In 1927, in the Northeast of England, Colonel Jim Porter created uniquely crafted ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, Heineken USA, headquartered in White Plains, New York. For more information, please visit NewcastleBrown.com.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

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