(Woodridge, IL) – As pressure mounts, Pabst considers making changes to its new Blast by Colt 45 product line.
In late April, 19 Attorneys General collectively asked that Pabst stop selling that they referred to as “binge in a can.” The fruit-flavored malt beverage comes in at a weighty 12% ABV and is sold in 23.5 oz. cans. That is nearly 3x the alcoholic content as Bud Light and some of the nation’s other top sellers.
The other problem the AG saw was in the marketing which they alleged was aimed at underage drinkers. Snoop Dogg is the chief celebrity endorser of the products.
This past week, Pabst received label approval for new versions of the Blast by Colt 45 beverage line with one notable difference: the ABV. The ABVs shown on the new labels are 6%, 8% and 10%, indicating that the company is considering reformulating the controversial beverage. The company has not announced any final decisions on reformulation.
The Wall Street Journal reported in May that AB InBev was changing the alcohol content in Tilt, a Blast competitor, in order to enhance the brand’s public image. New cans of Tilt will contain only 8% ABV instead of 12% ABV sometime this summer.
Blast by Colt 45 was just launched this past April.