(Lexington, MA) – Following the recent release of Clown Shoes Lubrication, a discussion has broken out on Beer Advocate around the brewery’s label artwork.
Update: Blog post on this from label artist, Stacey George
“Granted I didn’t find this one nearly as bad as Tramp Stamp and Brown Angel. But on Twitter, the first thing people pointed out about it was the “dong.” Of course the title of the beer is gross with that in mind. And with this Clownshoes being the tacky brand that they are, I have no doubt that it is all about the dong.
I don’t get it. I don’t get why they have to go there to sell beer. We don’t need this kind of crap. Of course he can do whatever he wants, and I ask no one to agree with me if they don’t see my point of view here. I just don’t think we need to go there to sell beer. If these beers were any good, he wouldn’t need to go there to try and sell it. They are average at best and these dumb labels do nothing to help/change that.”
Here is an excerpt from Clown Shoes’ Gregg Berman’s response:
“I used to sit behind a desk and answer phones, push buttons, and combat life threatening boredom. Now I get to do this. I want to do this forever if possible. Who wouldn’t? But I am realistic about the life of brands. So I am trying in three ways to keep Clown Shoes alive:
1. Make the best beer we can dream up and keep dreaming up more
2. Travel to markets, supports customers and reps, attend fests and give out swag
3. Put out the most creative marketing my (not trained in marketing) brain can conceive of. When my group of friends and coworkers agree overall, we roll with a new idea. The edginess is intentional, but not meant to be extreme or particularly offensive. Each label has been a unique inspiration.
Ok, all that being said, I guess I fall into the V camp too, because today is the first I have heard of a ‘dong’ in the Lubrication label. You may believe it or not, but G rated was the goal, with the direction to the artist being “reflect classic oil cans in the art somehow.” The name is provocative enough, I didn’t feel the need for a racy label.”
Let’s be honest. It has been a slow news holiday weekend hangover-type day so now is as good a time as any to ask…
Do you find these labels distasteful or not?