UPDATE: The first statement I mention here appears to be a serious flub by someone at CBS. The brewery’s marketing makes it pretty clear that it is the first beer made FOR women, not the first beer made BY women as CBS suggests. The Huffington Post questioned that claim earlier this month and the marketing, in general, has already drawn lots of criticism and debate.
At the 0:34 mark, these words actually come out of the anchor’s mouth: “[Chick Beer] prides itself on becoming the very first beer created by a woman.”
Wow. What a slap in the face to women in the beer industry. Executives, brewers, organizations like the Pink Boots Society, etc. etc. Hell, Head Brewer, Tonya Cornett of Bend Brewing, won a World Beer Cup small brewery championship in 2008 for…you guessed it…creating beer!
The beer is only available in Maryland currently but the path to global domination will, if all goes to plan, continue through Florida, Texas, California and New York.
Out of the Minhas Craft Brewery Brewmaster’s mouth at 1:57, “We finally hashed out a recipe that I think it one of the best recipes on the planet.” Take that in for a moment…and then…wait, the brewmaster is man?!
At the 2:20 mark, one dude says he won’t drink it because he prefers a heavier beer. He and his buddies are shown drinking cans of Oskar Blues.