(Petaluma, CA) – Here is the scoop from Lagunitas Brewing Owner, Tony Magee, via Beer Advocate:
I had to ax the Brown Shugga’ this year and we are going to make a different beer, for this one year only. For the handful of haters out there the name of the new beer is the “Lagunitas Sucks Holiday Ale“, so I beat you to it!
The truth is that since 1996, given the expensive ingredients, the lengthy time in the brewhouse, and the extra time in the fermenters, we have sold the BrownShugga at far less than it costs to brew, but I have no regrets. In order to brew the Shugga’ this year, I would have had to push my year-round friends, our IPA, PILS, Little Sumpin’, Pale, and Maximus to the back of the bus. Not gonna happen. I could’a gone with the usual craft brewing bullshit of ‘allocation’ but if I can’t supply it, I ain’t gonna brew it. Just give me a break if, for this one year I have to make some room.
I also have to curtail the Hairy Eyeball’s availability by 50% of its normal time window and we won’t even try to brew the also slow brewing Gnarlywine until the new 250bbl brewhouse is on line. It will be the beer we break the brewhouse in with, in late January.
I’m glad to hear that some of you dug the Imperial Red, but it just didn’t sell very well, simple as that. Sometimes good things don’t work. It was fun while it lasted.