Many start-up breweries have turned to a site called Kickstarter, a service that makes it possible for individuals to “invest” money into breweries for a reward other than equity in the business.
A few factoids about raising money with Kickstarter:
1) Some breweries are being turned down while others are being accepted. I’d estimate that at least 25-30 breweries have been turned down based on the acceptance rate for projects. If anyone has insight on what works and what doesn’t, please share in the comments.
2) The number of breweries that have been funded: 9. Total raised: $224k.
Mystery Brewing $44,259 Chapel Hill, NC
Two Deep Brewing $21,328 Indianapolis, IN
City Brewshop $4,825 New York City, NY
Natian Brewery $1,825 Portland, OR
Armadillo Ale Works $34,002 Denton, TX
Wilderness Brewing $41,099 Kansas City, MO
Brickside Brewery $21,971 Mohawk, MI
HiJinx Brewing $14,439 Allentown, PA
Pipeworks Brewing $40,075 Chicago, IL
3. Total breweries unfunded (they didn’t hit their goal before time expired): 10.
4. The number of breweries that are seeking funding now: 7 including Rogness Brewing which is giving it a second go.
Check out all the projects.