Ball Corp. introduces ‘imperial pint’ can in USA
“The 568mL can, often called a royal or imperial pint in the United Kingdom, offers Ball’s North American customers a new option to differentiate their brands and appeal to consumers,” said Robert M. Miles, vice president, sales, for Ball’s metal beverage packaging division, Americas. “Can size has proven to be an important element of branding and Ball now offers more than 20 can sizes worldwide.”
Here is the magic question: if a craft brewery has a canning line specifically for 12 oz. cans, can it handle these as well or would that require a new canning line?
via Ball Corporation First to Introduce Popular European Can Size in North America – PR Newswire.
Just give us half liter cans already, oh wait, they make too much sense.