That being said, we’ll blind-taste Chick Beer against any light lager. At 97 calories and 3.5 carbs, you simply cannot beat us.
I invite anyone out there who wants to make an Imperial IPA for women to give that business model a try. About 5% of beer sold is craft beer. That means that the female craft beer market is perhaps 1% of the total beer market. You simply cannot build a business on a base that small.
Fascinating interview over at Indy Beers.