Hall says to me, “what do you think the ingredient list should be on a bottle of cider?” Hall, seated at a wooden farmhouse–style table at Virtue headquarters in Roscoe Village, picks up a bottle of Crispin (a popular U.S.-produced brand of cider that bills itself as “ultra-premium”) and begins reading from the ingredient list: “hard cider, apple juice concentrate, natural flavors, malic acid, sulfites.”
“Brewers—even the biggest brewers in the world—are still using water, malt, hops and yeast,” he says. “Even the biggest wineries are using grapes. The biggest cider makers are using apple-juice concentrate and sugar. Nobody would do that in brewing or wine making.”
via Time Out Chicago.
Breweries: Virtue Cider