(Milwaukee, WI) – Miller Genuine Draft is returning to its roots. A press release posted over on Packaging Digest reads, in part:
“The growing global presence of Miller Genuine Draft inspired the change back to the iconic black label, creating a classic, uniform look for the brand across the world,” says Jennifer Anton, Miller Genuine Draft marketing manager. “MGD will now look and act like the global brand it is—the world’s original ‘draft beer in a bottle.’”
MGD fans will begin to see the new look at bars and retail accounts across the country beginning in November 2011, with a complete transition to the new primary and secondary packaging expected by January 2012.
The silver lining, of course, is that MGD sales have been on the steady decline over the past two decades. 24/7 Wall Street reported in September that the beer has sank from 7.2 million barrels sold in 1992 to 1.8 million barrels sold in 2010.