Those who lived through the roller coaster that was craft beer in the mid-late 90s occasionally bring up the fast growth of the industry and abrupt shakeout of small breweries that couldn’t survive. In 1997, the net increase in breweries was around 250. In 2000, the net increase was around…3.
Currier said he’s never been much of a drinker, but he does consider himself to be a skilled marketer. He said Henniker, with its status as “The Only Henniker on Earth,” will be an ideal location for this new business venture. [...] While he’s missed the window to create a Primary 2012 brew this year, he hopes to have a “Primary Pale Ale” in all upcoming presidential election seasons.
The question is, “Who has a better shot of running a successful brewery?” A skilled marketer that has business prowess and money or a homebrewer that may not have business prowess or money but is passionate about beer?