(Chico, CA) – No, no. Nate Heck hasn’t come back to play although I have given him an open invitation.
This dose of a healthy distrust comes courtesy of New Albanian Brewing proprietor, Roger A. Baylor.
I posted up Baylor’s Twitter comment yesterday on Sierra Nevada and Asheville…
If there comes a time when Sierra Nevada Pale Ale brewed in Asheville NC comes to us, we will no longer stock it at the Public House.
…and Sierra Nevada saw it. Most breweries would probably ignore it or pretend it wasn’t there but not Sierra Nevada. This is want you call honest public discourse, folks. Let’s just hope a post with over two dozen tweets embedded doesn’t break.
@ If made in NC, no longer genuine in my opinion. We’ve dropped beers for this reason previously, i.e. Canada-brewed Carlsberg.
@ @ Same water table and three miles not the same as different mountain range and 3,000 miles.
@ Pretty soon they’ll have 12 regional breweries — just like Papa Busch!! Some revolution.
@ due to their taxbreaks not allocated to the other local breweries? I haven’t read the fine print yet.
@ That’s part of it for me. But: How is it Sierra Nevada any longer if brewed in NC? Is that what the revolution was about?
@ I agree with both points. Not the same H20..not the same beer in my book…I don’t get it.
@ I find it all very disturbing. If Sierra’s mission is to colonize for craft, Mississippi needs them worse than Asheville.
@ @ Why not be just like AB Inbev, and brew it “just the same” in 12 plants nationwide? Is that why we had a revolution?
@ @ I can’t get some quality #craftbeer in PA b/c it doesn’t get distributed here.
@ @ …not about continually brewing from the same place. It helps distribution to get #craftbeer to different areas
@ @ A dozen Asheville breweries currently doing just that, and w/o a gov’t subsidy.
@ @ I would suggest you do some reading about appellation of origin, and then get back with me.
@ @ the revolution is about #craftbeer brewed with quality ingredients that is better than the swill AB InBev sells
@ @ Plenty of great beer in PA. Why does it have to come from somewhere rower to be good? Maybe it’s your criteria?
I’m Roger. My tweets are about beer and life in my city. My brewery is in New Albany IN. If it were not there, it would not be New Albanian.
@ @ a move out east has nothing to do with colonization. Capacity is the issue, we have no more space in Chico.
@ @ We had capacity issues, too. Built another location a few miles away in our place of origin. Use ‘em both, locally.
@ @ I understand breweries all over have capacity problems but a few 100K barrels is no small expansion.
@ @ Why move 3,500 miles away from the Sierra Nevadas to address capacity … if not to colonize eastern markets?
@ @ We are already available in east, no need to colonize. why contribute to poor carbon footprint with 3000m shipping?
@ @ Fair enough. Why expand 3,500 miles from home? Is Chico out of space?
@ @ Exactly how does it remain authentic in a craft sense (appellations of origin) if brewed in NC?
@ @ How is it inauthentic? Appellations of origin? Really? Hops come from Yakima. They’re on a truck or train either way
@ @ Both Koln and its Kolsch might disagree.
@ @ Carbon footprints are important. If they’re an excuse to contradict the revolution, what’s next? 12 regional SN’s?
@ @ 12 regional? No, probably not. Took us 31 years to get to this point. BTW no excuse. trucks/trains burn diesel.
@ I think at this point, you’re being trolled. Best to find a way out before you get in trouble. @ @
@ @ @ Me? A troll? I’m a known entity, and I never hide. Ever heard of Socrates? Was he a troll?
@ @ @ Why does SN or anyone else get an automatic pass from sensible questions?
Just because Thomas Jefferson is a founding father, it doesn’t mean that he’s above reproach, or that every word he spoke was holy.
@ @ The record clearly indicates my esteem for Sierra. I also think this opens a can if worms, which merits questions.
@ @ @ These are valid questions I’m happy to answer. Not ashamed, question away! Not asking for a pass.
That was where it ended. Kind of refreshing to see two breweries go on like this like they are real people, right? I’d like to see more breweries (and brands) use social media in this fashion but it’s a stretch.
Key takeaway: craft breweries can publicly disagree, make up and still be friends (or at least agree to disagree).