(San Antonio, TX) – Freetail Brewing‘s CEO and Founder, Scott Metzger took to his blog today to reflect on the fun-filled response he wrote to Steelhead Brewing after the company sent him a cease and desist letter. Yup, this one…
Here is a snippet from Metzger’s post:
4) [Soapbox Alert] I think a lot of our country’s problems could be solved if people (especially elected officials) would sit down over a beer and interact more with one another instead of immediately resorting to legal options. In an ideal world, disputes like this should be handled as follows:
Brewery A: “Hey, you have a beer the same name as our trademarked beer. Can you stop”
Brewery B: “Sure, sorry about that.”
Brewery A: “Cool, can we get this in writing just so we have a paper trail”
Brewery B: “Sure amigo, let’s meet up at the next GABF or CBC and share a beer”
There are (at least) a few lessons to be learned here (in general, for all breweries/businesses/people):
1. Do a search on Google, RateBeer, Beer Advocate, the Trademark registration database, etc. before picking a beer name.
2. Be a human being first and a law-protecting robot second when you see someone using the same beer name as yours.
3. Though Metzger probably didn’t have to write this post, he did the right thing because the response didn’t exactly make the other company look all that great. Steelhead may have made a mistake but they are still craft brewing brethren.
We hope to raise a pint of Hoposaurus Rex someday and laugh with them about this whole thing.
Read Metzger’s full post.