You’ll be interested in this 30,000-foot view: The NAB brand family performed pretty well in 2011. Shipments and depletions were both up around 9%. Depletion growth by off-premise channel included a 9% jump in grocery, 15% at c-stores, 23% at liquor stores and 7% at the drug channel. NAB launched over 50 new SKUs, LTOs and seasonals in 2011, and they’ve got plenty more for next year.
via Beer Business Daily.
Breweries: North American Breweries