BeerPulse

Anheuser-Busch, meanwhile, is relying on a line extension of it Ultra brand. In a recent memo to distributors, the brewer described "Michelob Ultra Light Cider" [not Evolve as LA Times reported on Sunday] as a "less sweet, lower calorie, all-natural alternative" to traditional flavored malt beverages and ciders. A-B also seems poised to plug the product as "naturally gluten-free," a fact depicted in small lettering on a sample of the bottle label shown on the memo to distributors. The drink, scheduled for a May 7 launch, has 118 calories and 4% alcohol by volume, according to the memo.

via Advertising Age.