(Indianapolis, IN) – Those results according to participants in USA Today’s annual Admeter…
During and after the Super Bowl you’ll be able to view, rate and share Super Bowl ads with your friends on Facebook. Think of it as a BIG water cooler conversation about the ads that air during Super Bowl XLVI where you and your friends get to decide which ad is the best. Voting starts at Super Bowl kickoff – Sunday, February 5 at 6:30 pm EST/3:30 pm PST. Voting ends on Tuesday, February 7 at 6:00 pm EST/3:00 pm PST.
USA Today teamed up with Facebook to collect votes and, though the voting isn’t over, the preliminary results are in.
Anheuser-Busch was the exclusive advertiser for beer so here are the results for AB ads.
Bud Light Weego – 4.40 – #1
Budweiser Prohibition – 3.33 – #21
Budweiser Eternal Optimism – 3.13 – #33
Bud Light Platinum Factory – 2.17 – #49
Bud Light Platinum Work – 2.10 – #51
Those last two ranked close to last out of 54 ads while Weego took the top spot. A lot of the pregame buzz was around the Bud Light Platinum launch though and these ads didn’t resonate with the Admeter audience.
The Platinum ads did contain a call to action for Twitter users, a #makeitplatinum hashtag that trended at one point. Beer geeks used the hashtag as a vehicle to hurl slurs against the Bud brand. The wider audience didn’t respond much more positively according to sentiment analysis at Tweetfeel on Sunday night. A sample of tweets showed sentiment around the Platinum campaign to be 75% negative. Sentiment around Weego, on the other hand, was nearly 100% positive.
On Facebook, Bud Light Platinum extended the conversation by showing the Admeter scores prominently. An app bringing in Twitter comments including the #makeitplatinum hashtag featured tweets like, “@MustLoveBeer: Skip the #makeitplatinum & have a real beer #makeitcraft.”