(Chicago, IL) – In 1864, George Lett first brewed the rich, red beer that would become known and loved as George Killian’s Irish Red. His simple inspiration? He wanted a beer he could share with friends and family in his local pub in Enniscorthy, Ireland. Nearly 150 years later, George Killian’s Irish Red is returning to its roots with a complete re-launch of the brand leading into St. Patrick’s Day.
Killian’s is introducing bolder, modernized packaging that more prominently calls out its Irish heritage. The brand’s subtle transformation continues right down to the beer itself. The recipe update results in a rich, roasted, full-bodied, well-balanced lager that maintains the beer’s deep ruby red color, but links it more closely to the beer George first brewed back in Enniscorthy.
“George Lett brewed a beer for his friends, and it’s our friends we have in mind as we reintroduce the new look and taste of George Killian’s Irish Red,” said Katie Cowan, Killian’s brand manager. “This is a more robust, more complex lager, but still balanced and easy to drink with friends.
About George Killian’s Irish Red
George Killian’s Irish Red is an authentic Irish lager based on an original family recipe that dates back to 1864 in Enniscorthy, Ireland. George Killian first brewed a ruby ale that later became the inspiration for George Killian’s Irish Red. He used only pure spring water and the finest caramel malts roasted longer and slower to give his brew a rich red color and distinctive taste. The beer is still known for its rich amber color and thick, creamy head. More information is available at www.GeorgeKillians.com or at Facebook.com/GeorgeKillians.