More on that Old Milwaukee commercial that aired only in Nebraska… A grainy version of the video has received over half a million hits on the Youtube. The HD version is up on Deadspin.
Old Milwaukee managed to piggyback on the wave of Internet attention surrounding Super Bowl ads while ponying up a fraction of the traditional buy-in cost. Purchasing ad time during the Super Bowl is famously expensive. This year, according to NBC, the average 30-second national ad sold for roughly $3.5 million. In a market the size of North Platte, on the other hand, a 30-second TV ad maxes out at about $1,500, says Robert Passikoff, the founder and president of Brand Keys, a New-York brand-research consultancy.