Editor’s Note: This beer has already arrived in some markets, a good 4+ months before summer officially starts.
(Chippewa Falls, WI) – Forget spring – summer has arrived ahead of schedule. The Chippewa Falls, Wis.-based Jacob Leinenkugel Brewing Company is celebrating “Leap Day” by bringing warm weather refresher, Summer Shandy, out of hibernation early.
Typically not on shelves until late March, Leinenkugel’s will roll out the seasonal brew on Feb. 29. An adventurous blend of select malted wheat and barley, lemonade flavor and a hint of Wisconsin honey, Summer Shandy is available nationwide in cans, bottles and on draft.
Leinie’s Summer Shandy, the first shandy-style brew in the United States, experienced an impressive 80 percent growth in 2011. When autumn rolled around, many Shandy fanatics stocked up on as much as they could for the off-season. Since then, Leinie fans have anxiously awaited its return.
“Summer Shandy has captured the imagination of fans who want a refreshing light-bodied beer – the ultimate combination of craft beer and refreshment,” said Jake Leinenkugel, fifth generation brewer and president of the Jacob Leinenkugel Brewing Company. “We’re excited to celebrate this leap year by giving our fans an early taste of summer.”
The “shandy” (which is short for “shandygaff”) as it’s called in England and Germany, is typically a mixture of beer and soda or lemonade. The drink has been enjoyed across Europe since the 17th century. Another variation of a shandy is the “radler,” which is a German term for cyclist. In September 1922, Franz Xaver Kugler developed the radler, when approximately 13,000 cyclists visited his tavern in Munich. His beer supply started to run out, so he cleverly mixed the remaining beer with lemonade and claimed to have created the blend especially for the cyclists.
Leinenkugel’s Summer Shandy features a tangy character with malty undertones of hops. Its tart lemonade flavor complements spicy and robust grilling dishes, and its subtle hoppiness creates the perfect balance for salads.
Summer Shandy will be available where Leinenkugel’s is sold in 12-pack 12-oz. cans, 6 and 12-pack bottles and on draft. Summer Shandy retails for approximately $6.99 to $7.99 a 6-pack.
About the Jacob Leinenkugel Brewing Company
The Jacob Leinenkugel Brewing Company is headquartered in Chippewa Falls, Wisconsin, where the brewery was founded in 1867. It is the leading craft brewer in the upper Midwest. Year-round offerings include Leinenkugel’s Honey Weiss, Sunset Wheat, Berry Weiss, Leinie’s Red, Creamy Dark, Original, Light and Classic Amber Lager. In addition to Summer Shandy, Leinenkugel’s offers several other limited-release seasonal beers, including Leinenkugel’s Oktoberfest and Fireside Nut Brown. Leinie’s also brews a robust Big Eddy lineup, including a Russian Imperial Stout and a Wee Heavy Scotch Ale.
Leinenkugel’s has a dedicated fan base of more than 200,000 Leinie loyalists living throughout the U.S. Leinie loyalists are a group of devoted fans of the specialty brewer who stay in touch virtually throughout the year via Leinenkugel’s newsletters and gather for the Leinie Lodge Family Reunion in Chippewa Falls, Wis. every June. For more information on the rich history of Leinenkugel’s, visit www.leinie.com or join virtual Leinie loyalists at www.facebook.com/leinenkugels.