MillerCoors Sales Ops President on craft beer growth

MillerCoors-tm(San Diego, CA) – A couple interesting factoids surfaced on Twitter this afternoon from an attendee of The Beer Summit, a beer industry event taking place this week on the West Coast. MiilerCoors President, Sales and Distributor Operations, Ed McBrien, was one of the speakers and had this to offer on the proliferation of SKUs in the craft beer market (admittedly, no idea what the context of the stats were).

MillerCoors has more sight to data than most beer companies do. See Project Apollo.

 

As @fizz_womm asks, what say you?

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2 thoughts on “MillerCoors Sales Ops President on craft beer growth

  1. Pingback: Anheuser-Busch Sales VP: “Craft is a real threat, but it’s also an opportunity” | Beerpulse.com

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