(San Diego, CA) – A couple interesting factoids surfaced on Twitter this afternoon from an attendee of The Beer Summit, a beer industry event taking place this week on the West Coast. MiilerCoors President, Sales and Distributor Operations, Ed McBrien, was one of the speakers and had this to offer on the proliferation of SKUs in the craft beer market (admittedly, no idea what the context of the stats were).
MillerCoors has more sight to data than most beer companies do. See Project Apollo.
@fizz_womm
Fizz
Ed McBrien of #millercoors says the future of the beer business is, “fast, flat and fragmented”. What say you tweeps? #beersummit #beer
February 21, 2012 1:01 pm
@fizz_womm
Fizz
More from Ed McBrien – 80% of craft dist. revenues from 7% of SKU’s. #beer #beersummit #millercoors
@fizz_womm
Fizz
Even more from Ed McBrien – 80% of craft dollar growth from 3% of SKU’s. #beer #beersummit #millercoors
As @fizz_womm asks, what say you?
Sounds like they should be even more worried then.
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