One tidbit in Anheuser Busch’s grand plan to move the pendulum back from craft toward premiums like Bud and Bud Light….
[...] you don’t want to have one turn a week sitting on your shelf especially if you’re doing it at the expense of a six-turn premium brand with 20% margin.” But what about all that variety that people want? Don’t you drive away shoppers if you don’t have that new chocolate stout? “We recommend piloting new items on a warm rack in the wine section because the craft and the wine shopper have similar profiles. [...]
Isn’t that kind of like taking a television show that airs in prime time and suddenly moving it to daytime?
via Beer Business Daily (subscription only).