heineken future bottle back

Heineken rolling out changes for U.S. market

Heineken USA will rely on James Bond to help push its flagship brand this year, while launching campaigns for Newcastle Brown Ale and Amstel Light, and introducing a Mexican brand, Indio, in the states. And in an unusual move, the importer will run subtitled Spanish-language TV ads for Tecate on English-language channels.

via Advertising Age.



email newsletter signup box anonymous tip form

Leave a Reply