MillerCoors announces MGD 64 re-launch as Miller64

 

Press Release:

(Chicago, IL) – MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring. Beginning this month, Miller64, previously MGD 64, will be available to consumers across the country.

The national re-launch of Miller64 – still 64 calories and the same crisp, light taste as before – will be supported with new television, radio, digital and out-of-home advertising. The new marketing campaign demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels.

“Whether it’s the man who gets a little exercise playing recreational softball or the woman who takes the stairs instead of the elevator, we are confident consumers will appreciate that Miller64 won’t undo all their efforts to maintain a balanced lifestyle,” said Rita Patel, Miller64 marketing manager. “Miller64 is the perfect light-beer choice for today’s consumers who are always on-the-go but strive to balance their responsibilities and social life.”
With 64 calories and 2.4 grams of carbohydrates per 12 ounces, Miller64 offers legal-drinking-age consumers the opportunity to feel good about their alcohol beverage choice. The beer is now available at bars, restaurants and grocery stores across the country.

For more information on Miller64, visit www.Miller64.com or Facebook.com/Miller64Beer.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as Miller64 and Sparks. The MillerCoors craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

Miller64 12 oz Can

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7 thoughts on “MillerCoors announces MGD 64 re-launch as Miller64

  1. I don’t care how they package it, advertise it, it is the same old yellow, fizzy and lame boring beer. I quit drinking it 20 years ago and nothing will change.

  2. Have purchased for over 4 years. Husband, due to meds, must limit beer consumption. I REALLY,REALLY, DISLIKE the new packaging. Much harder to open, and no longer fits in my dispenser for the fridge. Will no longer purchase…..

  3. God I love this stuff! Bud Select 55 is not bad but Miller64 is a welcome change of pace. I’m by far a Bud-something drinker! I quit drinking MGD about 20 years ago and never went back because it’s a bit yucky at that strength. This weakened down version of the Miller taste is just right!

  4. Could someone tell me where or if, I could download the current mp3 versions of The Miller 64 Commercials please? Like the beer: But absolutely dig the music to the Miller 64 commercials. Those guys who do the singing on those commercials are _really Thanks in advance. Popping a top now, Hugh Stogner

  5. Don’t really care for “Miller64″, MGD64 Light was a hit with me – beer’s the same, I just liked the “genuine draft”, it’s what works.

  6. Love Miller 64, however there is a shortage in Sonoma County…. Maybe it’s because they are changing the look of it. The grocery stores say they have no answer from Miller why they can’t stock it… Hurry up before the hot weather hits California!!!

  7. Well i think y’all screwed up a great tastung beer!! The MGD 64 was cold filter and had a GREAT taste like the MGD but the new miller64 dont taste the same!! it taste like a weak miller high life uck!!! So I’m drinking miller lite these days now!! It really sucks too because that was my favortie beer MGD64!!! wish y’all would bring it back please!!

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