dos equis guy

The story behind Dos Equis’ Most Interesting Man in the World

As the campaign enters its sixth year, Ad Age sat down with Mr. Goldsmith and the Dos Equis team to talk about their success while getting a behind-the-scenes look at the production of new spots that will roll out this month. With a few new wrinkles that include exposing The Most Interesting Man’s "dark side," the commercials seek to maintain momentum for Dos Equis, which gained 15.4% in U.S. shipments last year, vs. 2.7% average growth for the top 10 imports, according to Beer Marketer’s Insights.

via Advertising Age.

 

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