(Chico, CA) – One of the key pieces of info in last week’s Sierra Nevada Brewing 2012 update was the revelation that the brewery plans to move Bigfoot Barleywine to 4-packs going forward. Sparked by questions raised by The Herald-Tribune, Sierra Nevada Product Development Manager, Bill Manley, explained why the company is making the move.
I just wanted to pop on here and explain the rationale of why we are making the move. Bigfoot for years has been under priced, as in, for years we have been making zero, or very close to zero dollars on that beer because as commodities (barley/hops/gas) have gone up in price, we’ve kept the price of Bigfoot the same.
This year, (2012) sadly, we were forced to increase the price. Believe me, we don’t enjoy it either. Doing the math, another price increase was set for next year, and probably the year after too. We have been trying to come up with a way to balance out the costs of these higher gravity products…The option we found the least offensive was to drop the 6 packs into four packs and lower the price-per-carton. Additionally, we will brew MORE Bigfoot to keep up with the ever increasing demand, and make it more available for a longer period of time.
Sierra Nevada has always had a reputation for fair pricing. Our entire lineup of year-round products and seasonal selections are very competitive in the market and that has been something we are very proud of. The higher ABV (ingredients) and higher costs required to make some of these beers truly dictates what our end pricing will be.
We hope you understand our rationale, and we hope you will continue to search for Bigfoot in the coming years.