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China: where ‘local’ beer costs 30 cents and Bud is luxury

Solid snapshot of the beer industry in China…

The idea is to get increasingly affluent Chinese (CHHH1) to switch from local beers that sell for as little as 1.87 yuan (30 cents) for a 330-milliliter bottle to foreign lagers such as Budweiser, which costs about 6.13 yuan. To achieve that, overseas companies are acquiring or setting up new breweries across the country to widen the reach for their premium brands.

via Businessweek.

 

Breweries:

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One thought on “China: where ‘local’ beer costs 30 cents and Bud is luxury

  1. not as good as in the czech republic, there you could buy 2 liters of beer for like 50 cents czech

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