Work Labs, LLC proudly created the ad campaign set forth below in the left column during the years 1998 to 2003 (extensive additional work has been created as well for this campaign). New Belgium has just launched the ad campaign in the right column. Since showing its campaign in 2005 to a brewery in Colorado, Work Labs has maintained a strong relationship with this brewery. Said brewery also uses the same ad agency as New Belgium Brewery. That other Colorado brewery loved the campaign but was not yet ready to launch a new beer.
After looking at the photos (link below), do you feel like they have a legitimate axe to grind here or should they get back to work?
via WORK Beer – Unite!.