More of the same for MillerCoors in the first quarter of 2012. Per the latest SABMiller trading update…
For the 12 months ended 31 March 2012, MillerCoors’ US domestic sales to retailers (STRs) were down 2.4%, with a 1.6% decline in the quarter to March on a trading day adjusted basis. The mainstream beer segment has continued to be affected by economic pressure on key consumer demographics. Coors Light delivered low single digit growth in the quarter, offset by a low single digit decline in Miller Lite, and total premium light STRs were down low single digits. The Tenth and Blake division saw double digit growth driven by the continued success of Blue Moon, Leinenkugel’s and their associated seasonal variants and Peroni Nastro Azzurro.
The below premium portfolio was down low single digits in the quarter. Domestic sales to wholesalers (STWs) declined 2.7% for the year ended 31 March 2012, with a 0.9% decline in the fourth quarter.