(Ithaca, NY) – Ithaca Beer Co. hosted its fastest-ever sellout on Saturday, following trends we’ve seen with other recent beer release events like Founders Kentucky Breakfast Stout. The brewery offered both LeBleu Sour Blueberry Ale and Fourteen Anniversary Ale for sale with the former being the main attraction.
There has been a lot of chatter on RateBeer today. One member said he got there an hour before the event and was able to get bottles. Another estimated at least 100 people being shut out including himself after the guy in front of him bought the last bottles.
Ithaca set a limit of one case per person for the event with 1,200 bottles available. The brewery had one cash register going according to a Reddit user who reported waiting in line for more than three hours.
The Village Beer Merchant in Buffalo sent one employee three hours to Ithaca to grab some LeBleu and bring it back to the store. The store was so confident that it would get some that it even listed it for sale only to learn the employee would be among the empty-handed.
We need to make a correction: we posted earlier that we have Ithaca LeBleu sour ale in limited quantities. It turns out that by the time our buyer arrived at the brewery, there were over 200 people in line waiting for their turn to buy LeBleu. The supply ran out after only a few hours, and we are among the many who were disappointed to get none.
Surprisingly, no bottles have their made their way to eBay yet.
Here is Twitter reaction from the day: