Newcastle ad campaign disses Stella Artois (video)

 

Newcastle BreweryNot unlike the time that the then-new Nets ownership group put up a billboard in sight of the Knicks’ Madison Square Garden, Heineken is using similar tactics in a campaign promoting Newcastle. Newcastle’s agency, Droga5, is behind a campaign in which the Newcastle maker has “ambushed” Stella Artois billboards in mocking fashion.

The Stella ad reads, “It’s a chalice. Not a glass.” The Newcastle ad reads, “Who uses the word chalice?”

In a “No Bollocks” campaign recently launched on Youtube, the company again goes after marketing of the chalice and of beer ads objectifying women.

 

 

 

One thought on “Newcastle ad campaign disses Stella Artois (video)

  1. Pingback: Newcastle vs Stella | The Drinking Class

Leave a Reply