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Overall beer category may just be beginning to rebound

What a difference the past four weeks makes…

[Per Symphony IRI scan data] Volumes are up 6.8%. For the year, that puts volumes up 4.1%. Yes, part of that is Easter timing, but still. Check out these numbers for the year-to-date: Crown is up 13.3%, Heineken USA up 11%, Pabst up 11.7%, Boston Beer up 12.5%, Yuengling up 56%, Mark Anthony up 18%. Of the top 15 suppliers, 9 are up double digits. That’s huge. A-B is up 2.7% and MillerCoors is up 1.4%.

via Beer Business Daily.


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