A message to Anheuser-Busch CMO, Paul Chibe?
While ads for Budweiser and Bud Light rely on humor, sexy models and football-playing horses, don’t expect a similar approach when this brewing giant peddles its craftier brews. “Consumers want romance,” insisted George Reisch, Anheuser-Busch’s brewmaster. “They are sick and tired of branding without the story.”
via KGTV San Diego.