It’s safe to say that the rollout of Bud Light Platinum has so far been a success for A-B. Nearly four months after its initial appearance on shelves, the brand continues to gain share, now at 1.3 market share in all-scan SIG for the month ending May 13, holding share with its 26 week average. Typically in a rollout, by this time share starts to erode if a brand is not getting adequate repeat-buys.
Anheuser-Busch revealed earlier this month that it is expanding Platinum production to more facilities to meet demand.
via Beer Business Daily.