Bud Light Lime Lime-a-Rita

Bud’s grand lime (Light Lime and Lime-A-Rita) plan

Lime could use a boost. Launched in 2008, it peaked in 2009 and shipments fell 13% last year, ranking it No. 20 among all beers, according the Beer Marketer’s Insights. Even so, Anheuser-Busch continues to put significant dollars behind Lime, which got $18.7 million in measured media last year, according to Kantar Media.

via Ad Age.

 

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