(Portland, OR) – Here is some info on Craft Brew Alliance‘s geographical rollout as excerpted from a recent interview that appeared in Modern Brewery Age (paid subscription)…
CEO, Terry Michaelson: The Northwest is strongest in terms of development, and in California we have a very strong position. The West is developing, but there is still upside. East of the Rockies, we are just really beginning.
President, Andy Thomas: It’s interesting, Widmer Bros is growing faster on the East Coast than Kona. Which is remarkable, and it’s not like Kona is growing slowly. We are almost fully covered in Florida. We’re seeing all brand families in Florida do well. With Redhook and Widmer, the only markets we’re activating in Midwest are Chicago, Minneapolis, and a couple of cities in Ohio. In the East, outside the orbit of New Hampshire brewery, we’re in Boston, and D.C. We’re just launching in Metro NY, we have three reps now. We are launching in Pennsylvania and Delaware. We are doing well in D.C. and the Mid-Atlantic growing, but then there is an opportunity gap all the way down to Florida. So there are a lot of holes.