(Chico, CA) – Sierra Nevada Brewing Company got label approval this week for the four beers it will be putting in the 2012 Beer Camp Variety Pack.
Sierra Nevada debuted the pack last May and it will return later this year with a new lineup of beers. Product Development Manager, Bill Manley, told BeerPulse back in March that the pack was slated for August release.
Variety packs are among the hot packages in craft beer. Variety packs ranked fourth behind seasonals, IPAs and Pale Ales in terms of sales in supermarkets as of the end of 2011, according to Symphony IRI Group data.
Here are the four beers that will be featured this year:
Sierra Nevada Oatmeal Stout (Beer Camp #45) – This big oatmeal stout is midnight black in color-with a big roasty, mocha-like aroma. It has a silky body from the use of rolled oats, and a round and lasting finish. Perfect as an after-dinner treat.
Sierra Nevada Imperial Red Ale (Beer Camp #65) – This Imperial Red Ale takes the intense hop profile found in a traditional double IPA and turns up the malt. It has big aromatic hop notes of grapefruit, peach and melon – balanced by a smooth and surprisingly robust malt body.
Sierra Nevada Imperial Pilsner (Beer Camp #43) – Packing a big hop-forward punch and bright crisp finish, this golden pilsner features a hearty dose of “sticky,” resinous Crystal and Pacifica dry hops, which balance the light-bodied yet complex malt backbone.
Sierra Nevada Floral IPA (Beer Camp #53) – This unique take on the traditional IPA style pairs the bold and intense aromas of whole-cone hop “flowers” with aromatic natural rose hips and petals for complex aromas and unexpected flavors.