A first? Beer distributor issues press release for new beer release, BRUX

Brux Domesticated Wild Ale (Sierra Nevada and Russian River)(Raleigh, NC) – As someone who has been covering the beer beat for over four years now, this is the first. Breweries send press releases about new beers. Wholesalers send press releases about acquiring rights to distribute a brewery’s beers. While they have become savvy about email marketing and sites like Twitter and Facebook, wholesalers never send press releases about new beers through a PR company. We are truly in a new media age.

In any case, BRUX has landed in North Carolina’s Triangle.

Mims Distributing Company (http://www.mimsdist.com), a beer distributor that services a nine-county area in and around the Triangle, has announced that Mims now offers BRUX, a collaboration between the Sierra Nevada and Russian River brewing companies. Created at Sierra Nevada’s Chico, Calif., brewery, BRUX is an ale fermented with Belgian yeast and finished by a secondary bottle fermentation with the Brettanomyces bruxellensis yeast. This creates a dry and complex copper-colored beer with slightly tart notes of green grass, pear, spice and lemon.

Quotes:
“We have been looking forward to the release of BRUX since we first heard about the collaboration between these two great breweries,” said Chip Mims, CEO. “This is a great wild ale that is perfect for beer lovers looking to try something new this summer.”

New Media Content:
Mims Distributing Facebook page:

http://www.facebook.com/MimsDistributing

Mims Distributing Twitter account:

https://twitter.com/mimsdist

Details:
– For more information about Sierra Nevada Brewing Company, visit http://www.sierranevada.com/index2.html.

– For more information about Russian River Brewing Company, visit http://russianriverbrewing.com/.

– For more information regarding Mims Distributing Company’s brew selection, visit http://www.mimsdist.com/breweries.html

About Mims Distributing Company:
Established in 1964 and based in Raleigh, N.C., Mims Distributing Company provides domestic, import and craft beer brands to licensed retailers in nine central N.C. counties – Chatham, Durham, Franklin, Granville, Orange, Person, Vance, Wake and Warren. It is the area’s distributor for all Miller brands, including Miller Lite, Miller High Life and Icehouse. Mims’ imports include Newcastle Brown Ale, Dos Equis, Red Stripe, Palm, Rodenbach, and Sapporo. It handles such craftbrews such as Yuengling, Sam Adams, Sierra Nevada, Lagunitas, Magic Hat, Anchor and Narragansett. Mims also carries cider from Crispin and non-alcoholic Arizona Tea.

In 2007, Mims received the prestigious High Life Achievement Award from Miller, which recognized its top distributors in the nation. That same year, Mims also won the Newbie of the Year Award from Magic Hat as its best new distributor. In 2009, Mims was awarded Magic Hat’s Pouring Partner of the Year Award as its top distributor in the country. Active in the local community, Mims supports efforts such as the Walk for Hope, and the Frankie Lemmon School. For more information, visit http://www.mimsdist.com.

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