(Ipswich, MA) – Clown Shoes Beer just issued a ‘state of the union’ message of sorts on its blog. Below is an excerpt. More on lineup changes and existing markets can be found at the blog.
We are working on a contract for 20,000 barrels of production at Mercury in 2013. This will include Brash, just launched by my friend from Texas, Ben Fullelove. I should also be getting two other projects off the ground if things go well. But Clown Shoes will need to account for the bulk of that barrelage.
20,000 barrels is 300,000 case equivalents of beer. That’s millions of bombers and pints that need to be sold and consumed while fresh.
To attempt to tackle this large amount of volume we will be adding cans to our lineup, hopefully in the fourth quarter of the year.
We will also be opening as many new markets as we need to. To that extent we just sent a first shipment to Louisiana. On Monday a truck will grab over a dozen pallets, heading to Alabama. Minnesota is not far behind. We also expect to open New Hampshire and Ohio this year.