Tecate Retro 40s 12ozCan label

How not to promote your beer company on a billboard

Tecate, the beer of choice for budget-conscious parkgoers who are all like "can we get something other than PBR?", has recently launched a pro-tree peeing ad campaign in the heart of the city’s Mission District. As anyone who has ever heard more than a sentence of Spanish has probably figured out by now, the ad simply reads "BATHROOM" over an idyllic photo of a tree.

The billboards have since been taken down in San Francisco and L.A. after what Tecate calls a big mix-up.

via SFist.


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