(Escondido, CA) – Stone Brewing Co. is taking the idea that IPAs should be drank fresh to the max with its latest creation, Enjoy By 09.21.12 IPA. With this Double IPA, the ‘best before’ date that is normally a tiny bottle stamp will be front and center on the label. The label features a URL that is pretty bare bones at the moment. Though the ABV says “Classified” on the website, the label that the company posted on Twitter shows that the ABV is 8.5%. It will be bottled in 22 oz. bombers.
According to the Stone Twitter feed, “more info and first kegs” will be released at the Stone 16th Anniversary Celebration on Saturday, August 18th.
Stone is also releasing another Double IPA, 16th Anniversary IPA, in bottles soon.